What Tools and Software Does Maria Wendt Use? (Her Business Stack)

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Maria Wendt has built a large online business coaching women to grow their own businesses, built around email marketing, simple funnels, and — increasingly — YouTube. What makes her interesting from a tools standpoint is that she's a vocal minimalist: she grew her YouTube channel to 100,000 subscribers in about nine months using nothing but a webcam, a mic, and a single editing program, with no editor and no fancy production. This covers both her documented filming setup and the tools behind her email-first business — being careful to separate what's documented from what's simply standard for a business like hers. (Accurate as of mid-2026.)

The throughline in everything Maria teaches is the same: keep it simple. Her entire pitch is that expensive gear and complicated funnels are not what grow a business — consistency and the right basics are. So this is a deliberately low-friction setup, not a high-end one.

Before the tools, the bigger thing she teaches is the money-and-mindset system. If you want that, you can get our full summary of her course here for the core system without the price tag.

The stack at a glance

Her YouTube filming setup

What it is: this is the part Maria documents most directly, because she teaches it — she reached 100K subscribers filming with just a webcam and an external USB microphone, no DSLR, no lighting rig, no videographer. Why she uses it: her stated philosophy is that audiences don't care about production polish nearly as much as creators think, and the barrier to starting should be as low as possible. Who it's right for: anyone intimidated out of starting by gear — which is most people. A quality webcam plus any decent USB mic close to your mouth is the entire hardware story. On software, she's said she uses a single editing program and edits videos herself rather than hiring an editor; she hasn't named the specific editor publicly, so the honest version is that any straightforward editor (the free one on your computer is enough to begin) fits her low-overhead approach.

Website and funnels

What it is: based on her site's infrastructure, Maria's web presence runs on WordPress with WooCommerce handling product sales — a common, flexible combination for selling digital products and courses. Her business is also built heavily around sales funnels, the kind of build that platforms like ClickFunnels are designed for: landing pages, lead-magnet opt-ins, and automated sequences that move a visitor from free content to a purchase. Who it's right for: course and digital-product sellers who want flexible site control plus a funnel layer. The alternative: any modern site builder plus a simpler landing-page tool covers the same ground for a smaller business.

The funnel and email approach is the core of what she teaches — the full system is in our summary of her course.

Email and design

What it is: email is the heart of Maria's business — she's described collecting tens of thousands of new subscribers a month and running automations that sell on autopilot. She hasn't publicly tied herself to one specific email platform, so rather than guess, it's more useful to say what a business like hers runs on: a creator-focused email tool that handles list growth, lead magnets, tagging, and automated sequences. Kit (formerly ConvertKit) and Kajabi are the two most common choices for exactly this kind of email-first, course-selling business. For the visual side — lead magnets, thumbnails, simple branding — Canva is the standard tool, letting a non-designer produce clean assets quickly, which fits her DIY philosophy.

Want the email-first system behind the stack? Get 80% of Maria Wendt's course in a summary you can read in an afternoon. Summary of Maria Wendt's Course.

Build a similar setup by budget

The honest version of Maria's approach is refreshingly cheap: a webcam and a USB mic to film, a free editor to start, a website to host your offers, one email platform to build and sell to your list, a funnel tool to capture subscribers, and Canva for graphics. Maria's entire message is that the tools matter far less than consistently showing up — on YouTube and in the inbox — so start with what you have and upgrade only when you've proven the habit.

Frequently asked questions

What camera does Maria Wendt use for YouTube?

She's said she grew to 100,000 subscribers using just a webcam and an external USB microphone — no DSLR, no professional lighting, and no videographer. Her whole point is that a minimal setup is enough.

What does Maria Wendt use for email marketing?

She hasn't publicly named a specific email platform. A business like hers — email-first, funnel-driven, course-selling — typically runs on a creator-focused tool such as Kit (ConvertKit) or Kajabi, either of which supports the automations she teaches.

What does Maria Wendt's website run on?

Based on her site's infrastructure, it runs on WordPress with WooCommerce for product sales, and her business leans heavily on sales funnels of the kind ClickFunnels is built for.

How to build a similar setup

A webcam and USB mic to film, a free editor, a website to host offers, one email platform, a funnel tool to capture subscribers, and Canva for graphics. Maria's message is that showing up consistently matters far more than the tools — start simple and upgrade later.